The Beauty in Authenticity: Notes from BeautyCon
Celebrating the Uninhibited You:
I recently went to my first-ever BeautyCon in LA and wasn’t surprised to see that many of the brands there had a message to send. A powerful one. One that coincided with what BeautyCon is all about. The crazy thing is just one month ago I wasn’t even sure what BeautyCon’s message truly was. Turns out, authenticity at BeautyCon is huge.
When I found out a friend got us passes to BeautyCon I was ecstatic! Something you may not know about me is how much I actually love makeup and skin care. When I was little I would watch how my mom took care of her skin and was always so curious to see all the different products she would use. As I got older it grew into curiosity about what I like and started experimenting with different kinds of makeup. To this day, we are still obsessed with Bobbi Brown, not much has changed from 10 years ago (except that we are also obsessed with Beauty Blenders now). But because I’m sure you know by now I’m not a beauty blogger per-say, I have more to share here today than my favorite products.
Beauty in the Wild
I hopped on the internet to find out about BeautyCon before going and what I discovered was more than their line-up of guest speakers. Moj Mahdara, CEO of BeautyCon, wanted to create an environment where digital content creators had a platform to express their individuality—especially in a world where the influence on young people is so important in today’s world. Her diverse background fueled the drive to continue to create diversity in the beauty and digital world. In an interview with Forbes Elyssa Starkman, Head of Content at BeautyCon, said “At Beautycon we believe it’s more important to have the space to do-you, to interpret those how-tos however you want.”
When I entered the convention center at BeautyCon, I was greeted with a visual fusion of the beauty and digital worlds that reflected exactly what I had read before going. Their Beauty in the Wild poster stood loud and proud:
“Beauty in the Wild is a call to celebrate the uninhibited you—to feel free and bold in expressing all the different elements of your individuality. At this year’s BeautyCon festival in Los Angeles, we invite you to join our community of rule breakers, risk takers, and innovators to be untamed, fierce, and fearless. It’s an exploration into the power of beauty through self- expression.”
The How-You Voice vs. How-To
More than anything, BeautyCon celebrates being your most authentic self in whatever way that looks like. How you define beauty for yourself, and how you choose to utilize makeup and skincare is your own individual expression of power and creativity. I didn’t see many booths talking about the latest “trends,” rather I saw brands showing young people, “here’s what we have to offer and we’d love to see how you make it your own.” BeautyCon makes a conscious move into the “how-you” voice and away from the “how-to.” They want you to celebrate the uninhibited you and come together to celebrate the diverse interpretations of beauty. Authenticity at BeautyCon is huge.
I left that day feeling like there was such a force behind the message that there’s so much beauty in being true to who you are and being your most authentic self. As I walked around the convention, I felt confident in my own skin and had a feeling that most people there did too because of the encouraging environment to just “do you.”
Authenticity in Social Media
BeautyCon’s message of being authentic speaks volumes not only in the beauty world, but in the digital world as well. So much of what BeautyCon is about is fusing the glam world with the online space. I hear this all the time as a blogger to be your most authentic self, but it’s so true and it’s something I hope we can all do and find genuine ways to express that. In this social media world, it can get confusing and hard to not be influenced by other people or content. Something I always tell myself is that if I can’t tell my closest friends a room full of people that I truly like something or I’m advocating for something than I’m not being my authentic self. There are so many ways to look at it, but this was a way to dip our toes into the conversation of authenticity.
Express Yo’ Self
Anyone else have that song pop into their head and want to break out in a little dance when they read that? Haha. But really, today I’d like to carry on their message of being your uninhibited self, of being true to who you are, and I challenge everyone (including myself, because we’re all in this together) to find ways to genuinely express who you are. Say it loud and proud!
Tell me a few ways below that you stay true to who you are! Maybe even let me know what beauty means to you! Scroll to the bottom to leave a comment!